Third And Final Part Of Our Advertising Campaign

For our last advertisment, we decided to use the bottle with the information written on it once again. This is because we believed it to be a clever concept as well as being appealing to the consumer as it is bold and eye-catching. Rather than having a close up of the bottle like we did last time, we thought to have the bottle amongst other things that are blured but having, only the bottle in focus. I placed the bottle in my kitchen cupboard and Lauren took a photo of it using an SLR camera so the image looked clear, crisp and professional. Here is what the image looked like before it had been at all edited:

We then edited the photo on Adobe photoshop CS2. All we did is apply a simple "lens blur" to the whole image. This made the whole image blury. We then used a "history brush" tool on the bottle which brought the bottle back to it's original state. Then we added a brief description at the bottom of the picture. The description is the same as the one on the first supporting piece because we did not want to make them all different, however we realised that we spelt phenomenon wrong! However, this is only a draft and the mistake can easily be rectified.

Here is the edited picture:

Advertising Campaign - Second Poster

Lauren and myself immediately began to plan our second poster. During 2009, I met Levi at a book launch. The book was called "The Reggae Reggae Cookbook." The book looked like this:

In the same way as the bottle, we had decided to change the book cover to produce a poster, however, before we attempted this, myself and Lauren had to seek permission from Levi's PR Agent, Natasha in order to do this. After contacting her she said this was fine for us to do, and confirmed this with our Media Studies teacher.

When we started on this poster, we first scanned a picture of the book and it looked like this:

We then started to edit the book coover, masking all of the writing on the book. This is by using a "cloning tool" found on Adobe Photoshop CS2. Here is a screenshot of us starting this cloning process:

After the cloning process was complete and all of the original text from the book cover was masked, we simply inserted our own text about the documentary and the final result looked like this:

Click on Image to enlarge...

Feedback

The feedback received from this poster was very positive. It has more information on it than the previous poster and in our advertising campaign it would be used as an advert in a TV Guide, rather than a billboard.

Supporting Piece Second Attempt - Feedback

The feedback recieved from other Media Studies students as well as our media studies teacher was very positive. Some of the points they liked about poster was:

• Crisp photo taken with an SLR camera.
• White background makes the bottle stand out.
• The photo is taken at an angle as opposed to straight on. This gives the poster more character and engages the consumer.
• It was a clever concept to have the title and of the documentary on the bottle.
• The font used for the description on the side is the same as the font on the bottle so the poster flows better and is easy to understand.

For all of these reasons stated above, myself and Lauren have decided to use this poster as part of our advertising campaign. It is apparent that having the writing on the bottle was a clever concept and we may use the same bottle in another one of our advertisments.

Documentary Analysis

During the start of the year, all of the students in our media class were required to produce a powerpoint presentation on a documentary. I had done my documentary analysis on, "Michael Jackson - This is It", which is about the excruciating build up of rehersals for the fifty back to back performances at London's O2. I had lost the file that had the presentation on it and have now managed to recover this presentation, which is shown below:

Michael Jackson - This Is It - Documentary Analysis

View more presentations from 4achoudhury.

First Supporting Piece - Second Attempt!

As mentioned in the last post, myself and Lauren have come up with ways to ammend out first supporting piece. First myself and Lauren removed the label off a bottle of Reggae Regage Sauce and it looked like this:

Click on image to enlarge...


We then placed the label around the bottle and took a photo of it and it looked like this:

Click on Image to enlarge...



Finally, we placed the bottle onto a surface with a white background and took a photo of it with an SLR camera, making the image look much more crisp and professional. Then we simply added in some text with a description of the documentary and the final result looked like this:

Click on image to enlarge...

Supporting Piece Feedback

After reviewing the first supporting piece with my friends and Media Studies teacher, I was able to see that the first poster myself and Lauren had produced, was not suitable for our supporting piece. This came down to the following reasons:

• The text did not wrap around the bottle well .
• The shadowing was too much for the poster and was rather uneccessary.
• The image as a whole was too dark making the writing hard to read.
• There is too much information on the bottle and is hard for people to read.

Lauren and myself had a brainstorming session to rectify these problems. We both knew that the general idea was a clever concept but had to come up with ways to make our poster more appealing. We found solutions to tackle our issues with our first supporting piece. These are as follows:

• To produce our own label to put around the bottle of Reggae Reggae Sauce to make the text naturally curve and wrap around the bottle.
• To take a picture of the bottle with a crisp white background to keep the poster simple.
• Keep the image natural without adding any lighting effects as last time it seemed to overpower the poster and make the text harder to read.
• Put less writing on the bottle and have the description next to the bottle.

The First Supporting Piece

For the first supporting piece, we thought that we should produce a simplistic design with a bottle of Reggae Reggae Sauce. On the bottle it is split into three sections, red, green and yellow. We thought we would edit these sections allowing us to put the name of the documentary on the top section, a brief description on the middle section and a date, time and channel on the bottom section of the bottle.

I started by taking a picture of the bottle with a white background and then myself and Lauren started to edit the photo using Photoshop. Below are a few screen shots of our first attempt at creating the first supporting piece. If you cannot see the images clearly then please click on the image to enlarge.