Advertising Campaign - Last Part

Using the same method as the test run, shown in the previous post, Lauren and myself had decided to definately use this blurring technique for the last part of our advertising campaign. Our classmates as well as our Media Studies teacher were impressed with this effect. We thought the best place to use this effect would be at a supermarket along side other bottles of Reggae Reggae Sauce. This would be good as a poster because it shows the audience that the product is already well established and has made the shelves of a supermarket. Lauren and myself went to Tesco in Brooklands, Surrey, where we had filmed for part of our documentary before. We went in and asked to speak to Darren who is the head of security, as he was the person who gave us permission to film in Tesco last time. When we went to see him he immediately remembered who we were and allowed us to take photos in the store. When we got to the Reggae Reggae Sauce section, we both alternated in taking photos. We took between fifty and a hundred photos, making the sorting process extremely difficult. The best four pictures that we had found are shown below. The picture on the top is the original, unedited picture and the picture below is the same picture, but an edited version. If you cannot see any of the images clearly, simply click on the image to enlarge, you may then click again to enlarge further:

We were both impressed with all of the images and are currently in the process of choosing which one to use for the final piece of our advertising campaign.