Advertising Campaign - Second Poster

Lauren and myself immediately began to plan our second poster. During 2009, I met Levi at a book launch. The book was called "The Reggae Reggae Cookbook." The book looked like this:

In the same way as the bottle, we had decided to change the book cover to produce a poster, however, before we attempted this, myself and Lauren had to seek permission from Levi's PR Agent, Natasha in order to do this. After contacting her she said this was fine for us to do, and confirmed this with our Media Studies teacher.

When we started on this poster, we first scanned a picture of the book and it looked like this:

We then started to edit the book coover, masking all of the writing on the book. This is by using a "cloning tool" found on Adobe Photoshop CS2. Here is a screenshot of us starting this cloning process:

After the cloning process was complete and all of the original text from the book cover was masked, we simply inserted our own text about the documentary and the final result looked like this:

Click on Image to enlarge...

Feedback

The feedback received from this poster was very positive. It has more information on it than the previous poster and in our advertising campaign it would be used as an advert in a TV Guide, rather than a billboard.